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Lowering the Barrier of Entry: Developing a Data Strategy at Scale
“Data isn’t usually treated like an asset. It’s treated like trash, like a waste product.” Such is the frank appraisal of Walid Mehanna, Group Data Officer at MERCK KGaA Darmstadt Germany, regarding the value most organizations place on their information assets. Needless to say, Walid considers this dismissive attitude to data analytics to be a serious problem, because the future success of many organizations depends on the adoption of an efficient, data-driven approach. So how can organizations, and especially large corporations like MERCK–a multinational science and technology company with over 600,000 employees–establish a sustainable and effective data strategy at scale if data is commonly treated like “trash”? Walid’s advice has the ring of hard-won wisdom: an effective data strategy must lower the barrier of entry into the use of data and raise an organization’s ability to create solutions by leveraging data. Data’s False Dichotomy When Walid took over at MERCK, he began by instituting a fully-immersive, 10-week data analytics educational program for those in the organization who reported high interest and significant space in their schedule. Participants in the program took a Workera assessment before, during, and after their 100 hours of training and mentorship in order to benchmark growth–unsurprisingly, the results revealed how effective an immersion program can be. Of course, ideally, everyone in an organization would be able to spend months becoming an expert data analytics practitioner. However, few companies have the time and resources to carry out a data transformation in this way. Many company leaders, therefore, feel they must approach their data strategy in one of two less-than-ideal ways–either everyone in the company will develop their data skills on an ad hoc basis, or a few individuals, by participating in an immersion program like the one mentioned above, can become experts who will carry the data analytic load for the entire organization. The Optimal Third Option: Create a Data Ecosystem During his time at MERCK, Walid has done his best to destroy false dichotomies of this kind. While continuing to offer an abbreviated (aka more efficient) immersion program, he also began to develop Optimize, a data ecosystem that seeks to make data more accessible to the organization as a whole. Walid's goal for Optimize was to enable people across the company to create data-driven solutions by removing many difficult tasks that often become obstacles, such as identifying data, begging for access, testing models, and combining data. By providing a catalog of the data analytic skills across the organization and introducing technologies that allow individuals to access data more autonomously, Optimize seeks to lower the barrier of entry into the use of data in hopes of creating a company culture that prizes data-driven solutions. “Unfortunately, technology can be easily misunderstood…that it’s the silver bullet. It is not. Technology is useful and it’s helpful, but it’s always the question how you leverage it, how you make it really count for the people.” Walid Mehanna For Walid, making data accessible and upskilling an organization’s personnel are simply two “levers” aimed at the same goal–that is, to use data to solve business problems. Making data accessible lowers the barrier of entry for everyone in an organization, while targeted upskilling allows individuals to make more effective use of the data at their fingertips.
Developing From Within: Upskilling and The Great Resignation
At this point, The Great Resignation is almost a cliche. We’ve been notified time and time again–maybe one too many times–that people are leaving their jobs in droves, dissatisfied with their work and struggling with motivation in their careers. Similarly, it’s hardly a revolutionary idea that continuous learning in the workplace is a worthy pursuit and valuable investment for many companies. However, increasingly over the last few years, workplace learning, or upskilling, has been suggested as a strategy for overcoming many of the attrition and retention issues plaguing organizations. In a recent conversation with our founder and CEO, Kian, Shelley Osborne, Head of Learning at Modal and author of The Upskilling Imperative, offered insights and recommendations regarding how leaders can develop their organization from within–that is, how they can grow their organization by investing in its people rather than relying on hiring to fill skill gaps and acquire talent. According to Shelley, “We have to realize that talent is human, that these are human beings, and it is really expensive and really inefficient to look for talent outside an organization.” By supporting upskilling, leaders can help their people build rewarding careers within an organization, which will in turn assist the organization in retaining and developing talent instead of spending on unnecessary hiring. The question we have to ask though, is: what does supporting upskilling look like? While it’s easy enough to understand the theoretical benefits of upskilling, how can leaders actually begin “developing from within”? Here are Shelley’s top three insights: 1. Be willing to reskill It is relatively clear how upskilling will help your organization’s efficiency and, ultimately, its bottom line. As an organization’s people become more knowledgeable and skillful, they can complete more tasks and build solutions that are more creative, leading to improved outcomes for the organization as a whole. However, Shelley is adamant that leaders should also embrace “reskilling”, allowing an individual to develop new sets of skills that will qualify them for a role that is different from the one they hold. There is a tendency among leaders to “pigeonhole” their people by keeping them on a career path that reflects the skills on their resume when they were hired. But an individual’s curiosities, self-knowledge, and aspirations develop over time, so embracing internal mobility and career transformation is key. Organizations that want to retain their people need to be willing to let their people change–and provide support for that change. 2: Have career conversations with your people…often Internal mobility counteracts attrition and supports retention among an organization’s people, but it depends entirely upon a consistent line of communication between leadership and employees. Shelley recommends beginning the conversation about upskilling and reskilling during an initial performance review six months after an employee’s hire, and then to continue these conversations on a biannual basis. Leaders should seek to identify three major things in these career conversations: Peaks: When an individual felt proud and successful in their role Valleys: When an individual felt like their work was not meaningful Values: What an individual is working for (for example, financial reward, collaboration, purpose, personal growth, etc.) With the knowledge gained from these conversations, leaders can guide individuals into roles that will allow them to enjoy a long, satisfying, and productive career in an organization. 3. Talk about the learning you are doing A final strategy for “developing from within” is to create a culture of learning by making learning public. Strange as it may seem, learning can be a source of shame, often felt to be something more properly confessed than encouraged. From this perspective, learning means little more than acknowledging a lack of skill. To battle this perfectionistic perspective, Shelley encourages leaders to be honest with their team about what they have been learning and to provide regular opportunities for employees to do the same. For Shelley, this has meant instituting “Wins and Learnings” discussions during team meetings, where each member reports something that has gone well and something learned over the last week. Strong leaders should also participate, admitting where they need and desire to grow in order that the rest of their team can feel comfortable admitting the same. As Shelley says, “When you think you have to be perfect, you don’t give yourself space to grow and develop.” “Developing from within” requires an openness to change–embracing the flexibility of internal mobility, instability of career changes, and vulnerability of honest conversation. By embracing these (sometimes uncomfortable) contingencies, a leader puts the best interest of the organization and its people first.
Measuring a Transformation: How to Adopt and Adapt to New Technologies
Only a few years ago, many businesses were in the middle of a mobile transformation, with companies hiring transformation managers and instituting Mobile Centers of Excellence to aid in this process. Today, we are in the age of digital transformation, and we can only begin to guess what the next transformation will be. In this world of rapid change, it’s becoming increasingly clear that learning to learn well–to transform and adapt smoothly as an organization–is an essential component of success. In a recent conversation with Kian, Mario Maffie, Corporate CIO and VP at Mars Incorporated, shared what he believes to be the secret of success when leading a transformation: the success of a transformation ultimately depends upon whether an organization has mastered the art of upskilling. While this may seem like common sense, developing a learning and development plan--and, more specifically, identifying metrics to measure that plan's effectiveness--can be a surprisingly difficult process. “There was a time when intelligence and upskilling was really not core to delivering on commitments. But that’s behind us now. You really have to embed intelligence into the design of the things that you do.” Mario Maffie Outline of a Transformation As Mario explains, in any transformation, there are several phases. At first, no one understands the new technology. After a while, however, many people with only superficial exposure begin to think they understand it. Therefore, for a new technology to really “enter the bloodstream” of an organization–that is, if the technology is going to be leveraged to do work and create solutions–an organization must train their people in the new technology. First and foremost, leadership must clearly spell out the level of dexterity in the new skills that those in various groups across the organization must achieve, and then provide learning resources. Eventually, new hires will arrive having already learned those skills in a previous workplace or during their education. Once everyone in the organization has been trained, and new hires can be expected to have those skills upon arrival, the transformation is considered complete. “The reality of it is that the workforce and our leaders have not kept up with the pace of technology…because technology is such a large part of the solution now for running a business, and intelligence is built-in and embedded within it, the need for digital upskilling is really important.” Mario Maffie How can an organization be certain that the new technology has been actually adopted by the employees? Traditionally, organizations have relied upon numbers provided by the learning and development department to assess upskilling effectiveness, such as the number of courses held, people trained, and certifications awarded. These are perfectly legitimate ways of measuring whether employees have completed their training, but, as Mario acknowledges, they are not reliable for providing an accurate picture of whether those new skills are being put to use. Measuring a Transformation’s Effectiveness In addition to these traditional numbers, Mario suggests that companies use two specific business markers to gauge the effectiveness of their learning programs. First, they should tally how many company projects are incorporating the new skills and technologies. For example, when Mars had a significant initiative supporting the use of Agile technology, Mario and his team followed up by assessing how many projects used Agile instead of Waterfall in the initiative’s aftermath. If those who participated in the upskilling programs continued to use Waterfall instead of Agile, then company leadership could assume their employees did not understand the benefits or workings of Agile and then design further upskilling opportunities accordingly. “We can’t believe that we’ve done upskilling, or hope. We really need to, like in all the other parts of the business, have data that helps us understand if we have successfully upskilled.” Mario Maffie A second way leadership can assess how well their organization has internalized new skills or technologies is by charting how many roles in the organization have the new skills and technologies as their main focus. For example, if a company had only a few data scientists five years ago, but today they have dozens or even hundreds, it is fair to assume that the company has fully incorporated the skills and technologies associated with that role. Conclusion As a CIO, Mario knows that technology is always far ahead of most people’s understanding of it. Few people are on the cutting edge of tech, and as such, have to be taught how to leverage new technologies for productive purposes. By identifying key metrics to evaluate upskilling success, organizations can be certain that their people–and their organization as a whole–have the skills necessary for a productive future.
“We were fortunate to stumble upon Workera because it gave us an opportunity to identify skills, even those that are very niche, and it understands the right principles of how to apply skills data to help have better conversations with our team.”
Chief Data & AI Officer, Huawei | Former Head of Data & AI at Maxis